9/12/2023 0 Comments Rate a business on google![]() Google ads allows up to 4 sitelink extensions to be shown in your ad, though you can create more and the algorithm chooses up to 4 to show. Whether it’s the contact us page or specific products or services, sitelink ad extensions further help in getting a potential customer take specific action. If you want to take people to specific pages on your website- then sitelinks are the answer. You can choose from a list of pre-defined headers. Structured snippet extensions show information below the ads. The more information you can share in your ad, better the chances of the ad being more relevant to your target audience and therefore better the chances of increasing clicks. The ad extensions make the ad copy appear bigger and therefore the ads stand out. Google Search network offers a number of ad extensions ranging from reviews, price extensions, contact details. With ad extensions, you can showcase additional information, features, services, contact details or specific links to specific pages in your website.Īd extensions are free to add. ![]() Here are our five practical tips and strategies to improve the Google Ads Click-through-rate (CTR) of your Google Search campaigns: 1. So how do you improve your campaigns click-through-rate, especially if you don’t have massive budgets on Google Ads (formerly known as Google AdWords)? ![]() As an advertiser, wherein the competition is so steep to be on top of the search engine page results, a lower click-through-rate implies lesser traffic, leads or sales.Ī higher CTR for sure has its advantages: higher traffic (maybe, conversion rate too), better quality score and lower cost-per-click (CPC) High pay-per-click (PPC) implies, low click-through-rate (CTR) and therefore higher cost per acquisition (irrespective of the goal being sales or leads). The #1 grievance of digital marketing advertisers on Google Search platform is that they are paying too much per click. ![]()
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